Build an Amazing App for Your Business {Sponsored Post}
A mobile app that people can use to interact with your business isn’t just a trend. It can help boost engagement and sales. These, of course, are essential to prolonged success! If you’re sure an app can help your business, then read ahead.
Try to keep it simple:
Some people want their business app to do everything. It’s important that your business app is comprehensive, but do try to keep things relevant to your business model. Most people use apps that really only have very limited use outside of direct business with the company in question. Don’t try to make an app that does more than it needs to. Surplus features will just come across as a novelty. (They’ll also bump up the file size!)
Ease of use:
The joy of using mobile apps is in their childlike simplicity. I don’t mean “childlike” to sound disparaging. Think about it: we’re interacting with something by poking, dragging, pushing. It’s almost like play. You need to make sure your app keeps ease of use in mind. While people love to use their mobile phones, the fact is that we all find them a bit cumbersome to use. Ease of use is going to make it more enjoyable for people to use your app. And that’s extremely important when it comes to getting more business.
Development:
So how exactly are you going to go about building this thing? If you have an in-house development team, then you’re probably already sorted! (As long as they’ve developed for mobile before. It’s a very different beast to software development for PC!) You may want to hire an outsource development company, who are probably going to have the most sophisticated tools. Something else you could do is hire freelance developers. You could get a small team to come to your office and develop the app with you. This ensures that you can oversee the process correctly even if you don’t have the required skills among your current workforce.
Quality assurance:
There are two ways you can approach quality assurance, although you will have to engage with both to some extent. The first will be a more formal, development-centric approach. This will see a user trying to exhaust the app of all its possibilities. The aim will be to try to break the app. This can be accomplished by an external development team. It can also be aided in-house with software testing tools. There’s also the less formal but no less important testing the higher-ups of your company will have to perform. This will see them use the app not to test functionality, but to ensure it is a good fit for your brand.
Standards:
When you create an app, you’re going to be hosting it for download on Google Play or the App Store. (Or both!) Google and Apple, of course, can be very picky about the kind of apps they allow on their stores. (Don’t be fooled by Flappy Bird. That game was silly, but it functioned perfectly!) Your app needs to be pretty incredible. Both companies have different standards that you have to meet. This doesn’t mean you’re making two different apps, but it does mean you need to accommodate both in the same one.
Thanks Alicia for the updates.
Sponsored Post.
Cheers!!!
Try to keep it simple:
Some people want their business app to do everything. It’s important that your business app is comprehensive, but do try to keep things relevant to your business model. Most people use apps that really only have very limited use outside of direct business with the company in question. Don’t try to make an app that does more than it needs to. Surplus features will just come across as a novelty. (They’ll also bump up the file size!)
Ease of use:
The joy of using mobile apps is in their childlike simplicity. I don’t mean “childlike” to sound disparaging. Think about it: we’re interacting with something by poking, dragging, pushing. It’s almost like play. You need to make sure your app keeps ease of use in mind. While people love to use their mobile phones, the fact is that we all find them a bit cumbersome to use. Ease of use is going to make it more enjoyable for people to use your app. And that’s extremely important when it comes to getting more business.
Development:
So how exactly are you going to go about building this thing? If you have an in-house development team, then you’re probably already sorted! (As long as they’ve developed for mobile before. It’s a very different beast to software development for PC!) You may want to hire an outsource development company, who are probably going to have the most sophisticated tools. Something else you could do is hire freelance developers. You could get a small team to come to your office and develop the app with you. This ensures that you can oversee the process correctly even if you don’t have the required skills among your current workforce.
Quality assurance:
There are two ways you can approach quality assurance, although you will have to engage with both to some extent. The first will be a more formal, development-centric approach. This will see a user trying to exhaust the app of all its possibilities. The aim will be to try to break the app. This can be accomplished by an external development team. It can also be aided in-house with software testing tools. There’s also the less formal but no less important testing the higher-ups of your company will have to perform. This will see them use the app not to test functionality, but to ensure it is a good fit for your brand.
Standards:
When you create an app, you’re going to be hosting it for download on Google Play or the App Store. (Or both!) Google and Apple, of course, can be very picky about the kind of apps they allow on their stores. (Don’t be fooled by Flappy Bird. That game was silly, but it functioned perfectly!) Your app needs to be pretty incredible. Both companies have different standards that you have to meet. This doesn’t mean you’re making two different apps, but it does mean you need to accommodate both in the same one.
Thanks Alicia for the updates.
Sponsored Post.
Cheers!!!
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